Negativity that Sells

Tuesday, Oct 19, 2021

6:00pm – 8:00pm

Instructed by: Lisa Belisle, AIFD, CF
Where: Virtual Online Zoom
Class Date & Time: October 19th 6:00pm – 8:00pm CST

Expand your design skills to a whole new height in the class by seeing past just a mass of flowers. It’s easy to throw flowers in a vase and call it done. This class will teach you to stretch your imagination a fraction and show you how to create something more.

Let’s jump outside the box and learn what the definition of negative space is and how to use air and space to fetch a higher price point. When you master line and proportion you will see how creative you can be with simple products. You’ll learn how this will add high value to your vertical and horizontal designs.

We will discuss great line flowers, longer-lasting flower choices for weekly corporate weekly accounts, and how to make budget-friendly items to put on your website.

ABOUT THE INSTRUCTOR: LISA BELISLE, AIFD, CF, is the owner and instructor at Flora Elements Education and Design in Delafield, Wisconsin. During the last 20 years, she has participated in every part of the floral industry. Today, she is interested in continuing her own education and teaching floral design. Her style is adaptive, and she loves to create pieces infused with Mother Nature with compelling earth elements and lines. She currently serves as past president, education and design contest chair of the Wisconsin & Upper Michigan Florists Association. Lisa is also the drive behind the FFA workshops and inclusion of all students and advisors in WUMFA Education.

COST: WUMFA Member Price: $25ea. Non-Member Price $50ea.

REGISTRATION FEES ARE NON-REFUNDABLE!
After registering you will receive a link to the Zoom meeting along with an optional product list.

Event Location

Virtual Class

Event Fees

Class Fee
$ 50.00